We are a private investment fund that is dedicated to helping our clients achieve their financial goals through strategic investments, while simultaneously bolstering those investments by empowering bold entrepreneurs that are solving world problems through the advancement of innovative technology.
The Serena Technology Investments Fund was established in 2019 to invest in and integrate exciting technologies into emerging markets. We understand that the technology sector is constantly evolving, and we work tirelessly to stay ahead of the curve in order to provide our clients with the best possible opportunities for growth.
Our fund was established as the technology investment arm of the Serena Group, a multi-family office founded in the 1990s in The Hague, Netherlands. In addition to providing wealth management and financial consulting services to a select group of wealthy clientele, the Serena Group oversees several niche funds that seek to prioritize diverse investments in various communities and fields, among them the Serena Technology Investments Fund.
In addition to established backgrounds in finance and real estate, our team of experienced investment professionals has a deep understanding of the technology industry, and we are well- equipped to help our clients navigate the often complex landscape of technology investing. We work closely with our clients to understand their unique goals and risk tolerance, and we use that information to create customized investment portfolios that are tailored to their specific needs.
At the Serena Technology Investments Fund, we pride ourselves on our ability to identify and invest in companies with strong growth potential, and our track record speaks for itself. Whether you are a seasoned investor or just starting out, the Serena Technology Investments Fund is here to help you achieve your financial goals.
The Serena Technology investments Fund operates through two primary approaches:
We locate and invest in existing enterprises in accordance with our standards.
We set up independent initiatives and projects from scratch, bringing together ideas and entrepreneurs to create successful startups.
Ultimately, we take these approaches in order to benefit two main groups - our investors, and our portfolio companies. By identifying and investing in high-potential startups, we not only support their own growth and success, but also generate returns for our investors.
In addition to providing funding, we also offer our portfolio companies strategic support and access to our network of experts and advisors. This may involve providing additional funding through subsequent rounds of investment, introducing the company to potential customers or partners, and helping the company navigate challenges and opportunities as it grows and expands.
The Serena Technology Investments Fund believes that technology can be a powerful force for good, and we're dedicated to supporting companies that are making a positive impact on society.
To that end, we prioritize investments in technology companies that are focused on solving global challenges. Our portfolio covers innovative initiatives in the fields of Al, BioTech, MedTech, Renewable energy, and more. We are passionate about supporting companies that are working to improve access to healthcare, reduce poverty, improve education, and address environmental issues, among other areas of focus.
The Serena Technology Investments Fund works to generate success for our investors through the success of our portfolio companies.
We work to identify and invest in innovative technology companies with high growth potential, and then provide them with the financial and strategic support they need to bring their products to market. This will result in long-term growth for the company, and profitable returns for our investors.
In addition, the Serena Technology Investments Fund provides a wide range of wealth and investment management services to our funders to help them feel secure in their investments, and provide them added value for their financial needs.
Identifying and evaluating potential investment opportunities, analyzing the potential risks and returns of the investment, determining whether it aligns with our investment criteria, and negotiating the terms of the investment with the startup.
Monitoring the performance of our portfolio companies and making decisions to support their growth and success such as providing additional funding, facilitating strategic partnerships, and identifying opportunities for exit.
Identifying and mitigating potential risks associated with investments such as market fluctuations, regulatory changes, and competitive pressures.
Reviewing the financial, legal, and operational aspects of a startup before making an investment decision, including reviewing financial statements, business plans, and market research.
Raising capital from investors to fund our portfolio companies, connecting our portfolio companies with additional potential investors, and training them in securing funding.
Building a network of industry experts, investors, strategic partners, and other stakeholders in the technology ecosystem to provide mentorship and guidance to our startups, and to support their growth and success.
Conducting research to identify emerging trends and opportunities in the technology market.
Ensuring our company as well as our investments are in compliance with relevant laws and regulations.
Planning for and executing an exit strategy for our investments, such as through IPO or acquisition.
The Serena Technology Investments Fund offers a wide investment portfolio that balances risk, reward, and returns. Specifically, our portfolio includes a range of companies that are using technology in innovative ways to solve problems in a variety of sectors.
Tools powered by artificial intelligence for image and speech recognition, natural language processing, predictive analytics, and more.
New technologies to improve healthcare outcomes and make healthcare more accessible, for example telemedicine platforms, wearable health devices, and Al-powered medical research.
Online learning platforms, educational games, and AI-powered tutoring systems to improve access to education and make it more effective.
Companies that are working on developing new renewable energy sources, such as wind, solar, and geothermal power, to reduce our reliance on fossil fuels and combat climate change. Also, startups working on developing sustainable materials, as well as products and services that help reduce waste and conserve resources.
Secure and decentralized systems for a variety of applications, including finance, supply chain management, and voting systems, as well as technologies to protect against cyberattacks and secure sensitive data.
Financial services and products, such as digital payment systems and peer-to- peer lending platforms.
The Serena Technology Investments Fund prioritizes investments in various and diverse communities that fall into one of our key focus areas. As a result, we have helped fund many global projects that are having a real positive impact on society.
The Serena Technology Investments Fund funded a company that is developing an Al-powered tool to help farmers in developing countries identify and manage crop disease. This same company is also using their Al tools to help farmers increase crop yields while reducing their environmental footprint.
The Serena Technology Investments Fund supports the development of a sophisticated renewable energy software that is being used by factories, municipalities, and additional industrial settings, to increase revenues while reducing downtime in production, thereby helping to conserve resources.
The Serena Technology Investments Fund helped fund an Al based platform that can review a patient's medical background, and relay recommendations for treating patients according to the Al analysis. We have also invested in a company that's developing an online platform to improve access to mental health resources and tools.
The Serena Technology Investments Fund supported the development of an application providing exclusively digital payment solutions. This app has had positive ramifications in several remote areas, particularly in African countries, where access to brick-and-mortar-banks is limited.
The Serena Technology Investments Fund was founded by professionals who had their first successes in real estate, and we have continued to pursue real estate ventures ever since. Notably, we are investing in advanced property management software that streamlines tasks such as lease agreements, rent collection, and maintenance tasks. This software also incorporates virtual and augmented reality technology which allows buyers and renters to view properties remotely and in 3D.
